A messenger bot is basically a program that utilizes artificial intelligence (AI) to chat with potential clients. Simply put, these automated bots understand what's being asked and thus can then formulate an appropriate answer in an almost human fashion. This process is generally referred to as the "Facebook Messenger Bot Phenomenon". This phenomenon is a bit different from other forms of advertising like email, search engine optimization, and so forth. The main reason behind this is that people don't typically browse websites looking for information. Rather, they use their computers to connect with other users on popular social networking websites such as Facebook and Twitter.
For Facebook, Messenger Bot is the most important aspect of the social network. Without it, the revenue produced by Facebook would decrease significantly. Messenger Bot was initially developed by four individuals namely, Imran S, Dustin Moskovitz, Curt Brunson, and John Goodkey to be used for Facebook's consumer marketing and advertising. After testing and working with the team for quite some time, they then launched a product known as Sephora, which later became the basis of Messenger Bot.
Messenger Bot uses the Natural Language Processing (NLP) technology to understand how to trigger conversations. With the help of a webcam, it can identify body language and types of speech in a natural way and initiate appropriate conversations. Since many Facebook Messenger Bot already incorporate a built-in database of conversations, it helps enhance efficiency and reduces the time required for users to sort through many conversations. In fact, Messenger Bot eliminates the need to sort through outdated conversations as well.
Since Messenger Bot is based on artificial intelligence, it automatically detects common patterns in user interactions and proposes relevant responses. One use case that the bot can be used for is as a Live Chat Bot. This basically refers to a customer support bot that provides live assistance to customers, which could either be done manually or automatically through integration with other chat bot platforms such as Twitter, Facebook, etc. This is another use case that proves that chat bots are ideal for customer support since many people use the internet to seek help from live chat services.
Now coming to the functionality of Messenger Bot, it is pretty much the same as what most Facebook messenger users get when they install and use the bot. As we all know, Facebook messenger is one of the most popular online chats today. It enables two-way communication between two or more people who are connected to each other through networking sites such as Facebook, Twitter, MySpace among others. These chat Bots are powered by artificial intelligent systems that allow it to detect certain words, images, and even videos that may appear in a chat message. Upon detection, it will automatically respond to the chat by itself, translating it into text, and then to an image or video, respectively. This then allows the user to easily receive and respond to the message as it is typed.
As an example, when posting a message in a Facebook chat room, you can choose to have the bot pre-size the picture so that it appears on your friend's screen as they chat. Another cool feature that this bot has been its "customized image credit" function. Image credit allows the user to specify a particular person or company that they would like to automatically receive an image credit of when any of their conversations are opened. This is perfect especially when wanting to create an image credit for a company logo, or other corporate branding. Since Messenger Bot is able to detect images based on keywords, image credit becomes a very easy process indeed.
To sum it up, this is just an overview of how the Messenger Bot functions. The "customized welcome message" is perhaps its most important and useful feature. It serves as the customer's first introduction to the bot and the company and gives them the opportunity to interact with the bot in a friendly manner, either through a message or, as was mentioned above, an image credit for company branding. Overall, I would say that having an interactive chat experience is one of the best ways to grow your business online and Messenger Bot is just the first step in that direction.
If you want to get started building your own chatbot, I recommend using one of the many different open source scripts and applications that are available on the web today. One such open source project that I would suggest you use is called ChatFuel. This is an open source project that allows you to not only integrate your chatbot with your existing website or social media profile but also allows you to track all of your bot conversations in real time with the help of its easy to use web-based dashboard. Aside from tracking your conversations, you will also be able to see which keywords are being used to refer customers to your site and with that you can take steps to change those keywords. Overall, if you are looking to improve your online marketing and want to incorporate a chatbot solution to your marketing plan, I highly recommend looking into a product like ChatFuel.